Ken Goldstein Appointed CEO of SHOP.COM

Disney Executive Joins Emerging e-Commerce Powerhouse

MONTEREY, Calif.--(BUSINESS WIRE)--May 16, 2006--SHOP.COM (www.SHOP.COM), the destination online marketplace where consumers enjoy one-stop shopping from thousands of trusted brands using a single account, today announced the appointment of Ken Goldstein as chief executive officer. Lee Lorenzen, SHOP.COM's founder and former CEO, will remain as chairman of the board. Co-founder, Bruce Sellers, will remain as president.  The search was performed by executive search firm, Taylor Winfield.

Most recently, Goldstein served as Executive Vice President & Managing Director of Disney Online, where he was responsible for all creative, technical, marketing, and financial initiatives surrounding the presence of the Disney brand on the Internet, including overseeing development of all the Disney-branded divisional Web sites of The Walt Disney Company (NYSE:DIS).

"The appointment comes as the result of an extensive, months-long search," says Lee Lorenzen, SHOP.COM chairman. "We've long been a technology innovator, and now it's time to transition into a world-class marketing company. Ken is both a creative marketer and a proven leader with the demonstrated ability to create the type of marketing culture required to build a brand into a household name. We're convinced that he is the perfect person for this role and this opportunity. This is a very exciting time to be at SHOP.COM."

"SHOP.COM has seen impressive growth over the past three years," notes Goldstein, "growing from relative obscurity in 2003 to a Nielsen top-20 multi-category e-commerce marketplace currently, thanks to the nearly one million unique users who visit each day. It's a substantial marketplace with incredible technology," he continued. "But, from a marketing perspective, it's really more like start-up and it's extremely exciting for me to be involved in the evolution and development of this brand."

"Ken's creative expertise in content and brand building and Lee's ability to drive technology innovation to serve emerging markets is a great combination for SHOP.COM," said Fred Harman, partner at Oak Investment Partners and SHOP.COM board member. "SHOP.COM is a unique model, built on a strategy of serving consumers for the benefit of merchants, and it's now poised for rapid growth."

Prior to his role at Disney, Goldstein served as vice president of education and entertainment products at Broderbund Software, which produced the highly acclaimed Carmen Sandiego series; he was also the founding general manager of the company's Red Orb Entertainment Division. Goldstein has a BA degree from Yale University and is active in children's welfare issues throughout California.

About SHOP•COM™
SHOP•COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP•COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with one personal password-protected account. SHOP•COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at www.SHOP•COM.

About Taylor Winfield, Inc.
Established in 1987, Taylor Winfield has been instrumental in building billions $$ in market value within the high technology industry, via retained executive search and strategic business development.  Through key relationships with premier venture capital firms, maturing client companies, and their executive network of visionary industry leaders, Taylor Winfield has conducted searches to create hundreds of high tech core management teams in enterprise software (applications & infrastructure), wireless, networking, computer hardware, services, and semiconductors.  For more information, please visit www.taylorwinfield.com.