SHOP.COM Names Mondy Beller Senior Vice President of Marketing

MONTEREY, CALIF., January 8, 2007 — SHOP•COM, the multi-merchant marketplace with OneCart™ convenience, today announced that Mondy Beller will join the company as its new head of marketing. In her role as senior vice president, Beller will be responsible for all aspects of SHOP•COM’s consumer marketing strategy, from site design and customer experience to external communication and promotion.

Beller will report directly to SHOP•COM CEO Ken Goldstein, filling the last open spot on his senior executive team. She joins the Monterey-based ecommerce company with plans to soon open a new office in Southern California.

“Mondy displays an extremely broad set of both creative and analytical skills that are rare in combination,” said Ken Goldstein. “In particular, her deep experience in online marketing combined with her traditional background in brand building will allow us to aggressively advance SHOP•COM as the destination shopping portal of choice. Her talents perfectly complement those of our existing leadership team, and we’re confident that she will contribute greatly to our mission to create and deliver the most compelling shopping experiences for our customers.”

Beller joins SHOP•COM from JupiterImages, a division of JupiterMedia, where as vice president of marketing, she managed a global team and developed multi-channel marketing programs. Prior to JupiterImages, she was vice president of marketing for Shoes.com, where she established and managed the company’s online marketing department. At Ticketmaster Online-CitySearch, Beller launched and managed the company’s online music and entertainment store. Early in her career, Beller contributed to the interface design and merchandising strategy for the Shopping Channel at America Online. She began her career at Macy’s in New York and later worked at Ralph Lauren Polo. Beller earned her Bachelor of Arts degree from the University of Virginia.

The search was performed by executive search firm, Taylor Winfield.

About SHOP•COM™
SHOP•COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP•COM organizes millions of products from hundreds of stores in a single location, allowing consumers to shop across all merchants– start to finish – with OneCart™ and one personal password-protected account. OneCart™ is SHOP•COM’s unique, proprietary patent-pending solution that fully integrates data feeds from all SHOP•COM merchant partners to allow a single check-out experience. SHOP•COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at www.SHOP.COM.