Infopia Strengthens Leadership Team with New Positions and Silicon Valley Talent

Strong demand for multi-channel online selling solutions continues to drive Infopia’s expansion

Salt Lake City, UT – October 10, 2006 – Infopia, the industry leader in multi-channel online selling solutions, today announced appointing three new executives to the Infopia senior management team: Ralf VonSosen as Vice President of Marketing, John Reagh as Vice President of Sales and Catherine Cherubino as Vice President of Business Development.  Previously with leading e-business companies such as Siebel, SAP, Oracle, and NetSuite, the three new vice presidents bring extensive Silicon Valley technology experience to help Infopia in its next stage of growth.  Taylor Winfield was engaged to conduct the Vice President of Sales search.

“With our $8 million funding round earlier this year and our new distinguished executives, Infopia is well positioned to drive our marketshare,” said Bjorn Espenes, chief executive officer of Infopia.  “There has been so much demand for our solutions that the time is right to invest in additional team leaders.  Catherine, John and Ralf will not only help Infopia achieve new success, but also deliver greater value to our customers.”

Driving Infopia’s global marketing strategy, VonSosen carries an impressive track-record of identifying and leveraging growth opportunities through new marketing, product development and partnerships.  Prior to Infopia, he spent nearly a decade in a number of leadership roles within the software industry to drive product growth and market awareness, most recently as the vice president of solution marketing at SAP and previously with Nextance as well as Siebel Systems.

With 10 years of success in strategic sales and managerial roles in enterprise software, Reagh brings a refined ability to implement and execute best-practice sales and business processes.  He has spent nearly four years with Siebel Systems, was most recently regional vice president of corporate accounts at NetSuite, and has worked with other technology leaders such as Oakley Networks, Cerberian and Callware Technologies.

As a founding member of Siebel’s alliance organization, Cherubino has held senior partnership and business development roles during her eight-year tenure, most recently as the vice president of channels and alliances for the Siebel CRM OnDemand division.  With experience also at Oracle, Verity, Liberate Technologies and TeraData, she brings deep expertise in both the technology and business side of eCommerce.

About Infopia Inc.
Infopia provides the industry’s most complete eCommerce platform, enabling businesses to fully execute the online inventory-to-cash cycle.  Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google.  Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations.  Infopia is headquartered in Salt Lake City, Utah.  For more information, visit www.infopia.com.

About Taylor Winfield, Inc.
Established in 1987, Taylor Winfield has been instrumental in building billions $$ in market value within the high technology industry, via retained executive search and strategic business development.  Through key relationships with premier private equity and venture capital firms, maturing client companies, and their executive network of visionary industry leaders, Taylor Winfield has conducted searches to create hundreds of high tech core management teams in Consumer Internet, Wireless, SaaS, Enterprise Software (applications & infrastructure), Networking, Hardware, Services, and Semiconductors – and now Clean Tech and Renewable Energy.  For more information, please visit www.taylorwinfield.com.