FRS Leverages Libonate — Beverage industry vet Richard Libonate joins energy, wellness drink concern

FOSTER CITY, Calif. – (CSP Daily News, April 10, 2008) – The FRS Co., a developer and distributor of healthy energy beverages and wellness products, has announced the appointment of Richard Libonate to the position of general manger of retail sales, reporting to Maigread Eichten, President and CEO. The search was conducted by Taylor Winfield, Inc.

In his new role, Libonate is responsible for the ongoing development and growth of The FRS Co.'s retail channels and sales. He aims to extend FRS Healthy Energy's reach into new regions, retailers and distribution channels while continuing to further The FRS Co.'s mission of providing a healthy energy alternative, the company said.

Libonate has more than 26 years of consumer packaged goods (CPG) experience with an extensive background in beverages both domestically and internationally. Prior to joining The FRS Co., he served as vice president of convenience sales for Cadbury Adams USA, a subsidiary of Cadbury Schweppes. There, he was responsible for the sales and marketing of products to the convenience channel, totaling more than $400 million for brands such as Trident, Dentyne, Halls, Swedish Fish, Bubblicious and more.

Before becoming a vice president at Cadbury Adams USA, Libonate held the vice president of retail sales and international sales position for the Snapple Beverage Group, also a subsidiary of Cadbury Schweppes. His beverage career also includes past prominent positions with companies and brands such as The Stroh Brewery Co., A&W and Coca-Cola.

“We are pleased to welcome Rich to the team at FRS," said Eichten. "Rich has a superior track record of excellence in building, marketing and extending brands and blazing new business channels.”

Currently, Libonate serves as a member of the board of the National Association of Convenience Stores (NACS) and has been an active member of the association for more than 20 years.

About The FRS Company
The company's product portfolio includes the FRS® healthy energy drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.

FRS ready-to-drink cans are currently available through Amazon.com, GNC stores nationwide, and at select grocery, convenience, health food and bike stores. Consumers should visit www.frs.com or call (877)-FRS-4YOU for a free trial offer of FRS products and to locate stores. Also, all FRS products are available on the company's web site for convenient home delivery.

About Taylor Winfield, Inc.
Established in 1987, Taylor Winfield has been instrumental in building billions $$ in market value within the high technology industry, via retained executive search and strategic business development. Through key relationships with premier private equity and venture capital firms, maturing client companies, and their executive network of visionary industry leaders, Taylor Winfield has conducted searches to create hundreds of high tech core management teams in Consumer Internet, Wireless, SaaS, Enterprise Software, Networking, Hardware, Services, and Semiconductors – and now Medical, Clean Tech, Renewable Energy and Retail. For more information, please visit www.taylorwinfield.com.