SAN FRANCISCO, CA - May 20, 2004 - Bellamax, Inc., the digital imaging experts (www.bellamax.com), today announced that Randy Lowe has joined the company as Executive Vice President of Worldwide Sales and Business Development. In this newly-created position, Lowe will be responsible for all of Bellamax's sales and business development initiatives worldwide.

"We are very pleased to add an executive of Randy's caliber to Bellamax's senior management team," commented Julie Wainwright, President and CEO of Bellamax. "We're confident that his breadth of sales and field operations experience will serve the company well as we build on the solid base of strategic partners we have established relationships with to date."

Lowe brings over 22 years of sales and field operations experience to Bellamax, the last 10 years of which have been at the senior executive level selling to and managing top-tier technology, retail and consumer goods firms. Most recently, Lowe was Senior Vice President, Field Operations for InterTrade Systems, responsible for all customer touch points for this supply chain provider of private commerce hubs for Fortune profile accounts. In this position, he executed software license contracts with Nabisco, Bell Micro Products, Rona Hardware, Brooks Pharmacies, Exel, CDW, HiTec Shoes, Neiman Marcus and others.

Previously, Lowe was Vice President of Sales for Rainmaker Systems, where he profitably grew revenue from initial startup to $100 million via agreements with Novell, Sun, IBM, Gateway, Parametric Technology, HP, Intuit, Puma Technologies, Symantec, Sybase, SCO, GTP Software, Spyglass, Network Computing Devices, Open Connect Systems, and Microsoft. Prior to Rainmaker Systems, Lowe served as Vice President of Sales with UniDirect/VarCity, a corporate software reseller and software distributor. Earlier in his career, he held progressively more senior sales positions with Specialix, Altos Software Products, Acer/Altos Computer Systems, Ibase Systems, Friden Alcatel, and Ricoh Photocopies.

Lowe earned a B. S. with Honors in Marketing and Management at California State University - Sacramento, and an MBA with emphasis in Finance at Santa Clara University.

About Bellamax, Inc.

Bellamax offers superior image enhancement solutions for a broad range of business and consumer markets. Our proprietary, device-independent technology allows us to offer high-quality digital enhancements at competitive prices for customers such as professional labs and retail photofinishers. Bellamax's strategic partners include Adobe Systems, Digibug Express, Epson America, EZArchive, PhotoAccess, Photolightning, Printroom.com, Prudential Real Estate Affiliates, and Sony Electronics. The privately-held company is located in San Francisco, California. For more information about Bellamax or to place an order, visit www.bellamax.com.