SellPoint Names George Giatzis Vice President of SalesSellPoint Names George Giatzis Vice President of Sales
Advertising Industry Veteran Brings 25 Years of Success to Executive Team
SAN RAMON, CA — November 3, 2008 — SellPoint Inc., the leading provider of online video on demand product tours, has named George Giatzis its new vice president of sales. The search was conducted by Taylor Winfield, Inc.
Giatzis brings nearly 25 years experience in national advertising sales for both traditional and emerging media properties to SellPoint’s executive sales position. His vast experience in advertising sales for companies such as Discovery Communications, Oxygen Media and Premier Retail Networks makes him a natural fit for SellPoint’s revolutionary ad network.
“More and more, advertisers and their digital media strategists are recognizing that interactive, video-on-demand product tours are powerful, relevant and efficient components of their marketing and online advertising programs.” said Rick Martin, President and CEO of SellPoint. “George’s experience in national advertising sales for both traditional broadcast and emerging digital media networks, coupled with his work with retail giants, makes him uniquely qualified to position SellPoint’s offerings as a fundamental tool for both brand marketers and their retail channel partners.”
Prior to joining SellPoint, Giatzis was the vice president of advertising sales for Ecast, an interactive digital out-of-home network. There, Giatzis developed and implemented the overall sales strategy for the launch of this emerging digital media property.
Giatzis began his career in national television, first in barter syndication with Major League Baseball Productions and then with Kassel Marketing before moving into national cable. As an early member of the Discovery Communications team, he helped grow Discovery Channel, launch The Learning Channel (TLC) and Animal Planet, re-launch Travel Channel and bring to market the first suite of digital offshoot channels for the earliest broadband television platform. Giatzis was also part of the launch team at Oxygen Media, where he served as Director of West Coast Sales and then Vice President of National Advertising Sales.
Giatzis entered the world of non-traditional media sales as a senior member of the sales management team at Premier Retail Networks (PRN), helping to monetize in-store television networks for retail clients such as Wal-Mart, Best Buy, Circuit City, Sears, Costco and Sam’s Club. Giatzis holds a Bachelor’s Degree in economics and business from Muhlenberg College in Allentown, Pa.
About SellPoint, Inc.
Based in San Ramon, Calif., SellPoint, Inc. is the leading provider of video on demand product tours, providing manufacturers of consumer products with controlled, consistent, and highly engaging product presentations syndicated across all of their online points of sale. SellPoint's patented Active Product Tours combine rich and engaging product images and video with a customizable array of sales support materials, transforming today’s static product pages into an active selling presentation that is proven to motivate shoppers to buy. The SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint’s clients include Canon, Fuji, SanDisk, Panasonic, TiVo, Brother, Magellan, and more. SellPoint’s Retail Syndication Network includes over 150 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, Wal-Mart, OfficeMax, Sears, Staples, Toys“R”Us and more. Sellpoint’s investors include Menlo Ventures and Granite Ventures LLC. For more information, visit www.SellPoint.net.
About Taylor Winfield, Inc.
Established in 1987, Taylor Winfield has been instrumental in building billions $$ in market value within the high technology industry, via retained executive search and strategic business development. Through key relationships with premier private equity and venture capital firms, maturing client companies, and their executive network of visionary industry leaders, Taylor Winfield has conducted searches to create hundreds of high tech core management teams in Consumer Internet, Wireless, SaaS, Enterprise Software, Networking, Hardware, Services, and Semiconductors – and now Healthcare, Medical, Clean Tech, Renewable Energy and Retail.