Ecommerce Executives Join myShape as Marketing Cornerstones of Innovative Women’s Apparel Shopping Destination

October 15, 2007

Foster City, CA and Pasadena, CA – October 15, 2007 – Taylor Winfield, Inc., a leading international executive search firm, announces the placement of two Consumer Internet marketing executives with myShape, Inc.  Linda Freedman joins as Vice President of Marketing; Helena Paulin joins as Vice President of Marketing Operations.  The searches were conducted by Taylor Winfield, Inc.

“After an exhaustive nationwide search of marketing executives in the Consumer Internet talent market, Linda and Helena proved to have the excellent customer acquisition and management experience required by Louise Wannier, myShape’s CEO,” stated Nadine North of Taylor Winfield.

Both Freedman and Paulin will focus on customer conversion, retention, and understanding to entice, secure, and delight its members.  Key aspects of the mission are: personal customer email programs and member communications; lifetime value of the customer; relationship management via understanding customer needs; bringing new member-driven needs to the company; and, driving the process of analytically-based marketing techniques and metrics and provide valuable insights to strategic marketing and retail merchandising.

Linda Freedman joined the start-up StyleClick (formerly ModaCAD) in 1988 as employee #4, where she was responsible for every aspect of the customer experience, including programs, acquisition, analytics and instrumental in building company revenues in excess of $15 million.  Upon selling the company to USA Networks, Freedman was an independent consultant until she joined Ceiva Logic as VP Marketing, where she contributed to significant revenue growth.

Helena Paulin most recently was General Manager of Marketing for Teleflora, the world’s leading floral service, where she managed their online properties, direct marketing strategy, design/UI, measurement and analytics, order growth and membership growth for consumer and B2B markets.  She was instrumental in affecting the company turnaround and setting the marketing foundation to double revenues and bring the company to breakeven.  Previously, Paulin was with Apple as Vice President of Ecommerce and General Manager of US Online Stores where she managed consumer, education, individual and small business markets.  Paulin was on the small team responsible for developing the environment to increase revenues over 7x in 5 years, guiding overall planning, business development, lead integrated marketing and merchandising efforts.  From 1994-1999, Pauling was in positions of increasing responsibility with Federal Express Corporation in areas including Strategic Marketing and Customer Technology Marketing.

myShape is the eCommerce retailer/inventor of the “Personal Shop” owning the IP, processes, and technologies that deliver a more relevant, convenient, and satisfying online shopping experience.  With the aspiration of transforming online apparel shopping for all busy women, myShape offers each woman her own personal shop with an assortment of clothing that fits and flatters her.  With a myShape Personal Shop, each member has apparel selection, styles, and sizes that MATCHES her profile; fits her measurements; flatters her body shape and reflects her personal fashion choices.  Shoppers at myShape.com buy more, return less and are more satisfied with their clothing purchases because they fit their shape and look great. 

About myShape
MyShape.com is an online retailer selling hundreds of leading apparel brands via its network of over 70,000 members growing virally.  Each shopper has her own personal shop catering to her shopping needs and tastes that selects clothes for her to consider purchasing.  myShape.com is dramatically improving retail metrics including a 50% greater average order and less than half of the returns of other online apparel retailers.  MyShape is a privately held Southern California-based company and recently completed their Series B financing led by Draper Fisher Jurvetson, with Tech Coast Angels and Pasadena Angels participating from the Series A.  For more information, please visit www.myshape.com.

About Taylor Winfield, Inc.
Established in 1987, Taylor Winfield has been instrumental in building billions $$ in market value within the high technology industry, via retained executive search and strategic business development.Through key relationships with premier private equity and venture capital firms, maturing client companies, and their executive network of visionary industry leaders, Taylor Winfield has conducted searches to create hundreds of high tech core management teams in Consumer Internet, Wireless, SaaS, Enterprise Software, Networking, Hardware, Services, and Semiconductors – and now Clean Tech, Renewable Energy and Retail.